Trade Local Day 2026
Trade Local Day Website Privacy Policy
Last Updated: Monday 18 May 2026
This Privacy Policy explains how TheIPG Ltd. (“The IPG”, “we”, “us”, “our”) collects, uses, stores, shares and protects personal data when you interact with us, including through our website www.tradelocalday.co.uk, our marketing activities, competitions, events, and when you engage with us as a tradesperson, member or supplier.
We are committed to protecting personal data in accordance with applicable data protection legislation, including:
This policy explains how we use personal data, your rights and how to contact us regarding privacy matters.
The IPG Ltd
Company No. 08749971
Registered office:
Unit 35
BizSpace
Courtwick Lane
Littlehampton
West Sussex
BN17 7TL
ICO Registration Number: ZA280769
For the purposes of UK GDPR, The IPG acts as a data controller in relation to the personal data described in this policy. In limited circumstances, we may also act as a data processor.
We have appointed a Data Compliance Lead responsible for overseeing data protection and privacy matters.
Data Compliance Lead: Tom Cleverly
Email: data@the-ipg.co.uk
Depending on how you interact with us, we may collect the following categories of personal data.
Tradespeople and Website Users
Members and Suppliers
Technical and Usage Data
We do not knowingly collect special category personal data through our website.
We collect personal data in the following ways:
We only process personal data where we have a lawful basis under UK GDPR.
| Activity | Lawful Basis |
|---|---|
| Sending marketing communications | Consent |
| Competition administration | Legitimate interests and/or consent |
| Sharing data with participating members or suppliers | Consent |
| Responding to enquiries | Legitimate interests |
| Managing member and supplier accounts | Contract |
| Billing and financial administration | Legal obligation and contract |
| Website analytics and non-essential cookies | Consent |
| Website security and fraud prevention | Legitimate interests |
| Maintaining suppression lists | Legal obligation and legitimate interests |
Where we rely on legitimate interests as a lawful basis, we ensure our interests are balanced against the rights and freedoms of affected individuals.
We send electronic marketing communications in accordance with PECR and UK GDPR.
Marketing communications may include:
We do not send marketing communications via WhatsApp.
Where required, we rely on explicit consent before sending marketing communications. Consent requests are presented separately from competition entry or other service-related activities.
You may withdraw your consent or unsubscribe from marketing communications at any time using the unsubscribe link provided in communications or by contacting us directly.
We maintain records of marketing consent preferences, including the source and date/time of consent where applicable.
Where individuals unsubscribe from marketing communications, their details may be retained on suppression lists to ensure future communications are not sent in error.
When you enter competitions or promotional campaigns:
Where personal data is shared with members or suppliers, those organisations act as independent data controllers and are responsible for their own compliance with applicable data protection laws.
We may occasionally receive personal data from third-party partners or event organisers. In such cases, we rely on assurances that appropriate consent or lawful basis has been obtained.
We do not sell personal data.
We may share personal data with:
We use third-party providers to support our business operations, including:
These providers may process personal data on our behalf under appropriate contractual and security safeguards.
Some of our service providers may process personal data outside the United Kingdom.
Where personal data is transferred internationally, we ensure appropriate safeguards are implemented in accordance with UK GDPR, including:
We take reasonable steps to ensure personal data remains appropriately protected.
Further information may be obtained by contacting data@the-ipg.co.uk.
We retain personal data only for as long as necessary for the purposes for which it was collected.
Typical retention periods include:
Business communications and operational records may be retained where necessary for legal, security, administrative or compliance purposes.
Where personal data is anonymised, it is no longer treated as personal data under UK GDPR and may be retained for statistical or analytical purposes.
We implement appropriate technical and organisational measures designed to protect personal data.
Access to personal data is limited to authorised individuals who require access for legitimate business purposes.
We maintain procedures for identifying, reporting and responding to personal data breaches.
Where required by law, we will notify the Information Commissioner’s Office and/or affected individuals within applicable legal timescales.
Under UK data protection law, you have the following rights in relation to your personal data:
You may exercise these rights by contacting us at data@the-ipg.co.uk.
You may request access to personal data we hold about you by contacting data@the-ipg.co.uk.
We may request proof of identity before responding to a request.
We aim to respond to valid requests within one calendar month, unless an extension is permitted under applicable law.
Under applicable data protection law, individuals have the right to raise concerns regarding how their personal data is handled.
Complaints relating to personal data, privacy rights or the handling of Subject Access Requests may be submitted by contacting:
Email: data@the-ipg.co.uk
We aim to acknowledge complaints within 30 days of receipt, investigate complaints appropriately and without undue delay, keep individuals informed where appropriate, and notify individuals of the outcome.
If you remain dissatisfied following our response, you have the right to lodge a complaint with the Information Commissioner’s Office.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: www.ico.org.uk
We may use limited automated tools and artificial intelligence technologies to support marketing, administration, content creation and operational efficiency.
These may include systems such as:
We do not carry out automated decision-making or profiling that produces legal or similarly significant effects on individuals.
We use cookies and similar technologies on our website.
Non-essential cookies are only deployed where consent has been provided through our cookie consent platform.
Consent preferences can be updated at any time via our website cookie settings.
We use technologies including Google Analytics 4, YouTube embedded content, Google Maps and Google reCAPTCHA.
Further information is available in our separate Cookie Policy.
Our services and marketing activities are not directed at individuals under the age of 18.
We do not knowingly collect personal data from children.
We may update this Privacy Policy from time to time.
Any updates will be published on our website and will take effect from the published revision date.
This Privacy Policy is available in alternative formats upon request.